The Crush HK

Love, Savour, Share

The Crush Limited had the pleasure of meeting Hong Kong based wine writer Stephen Quinn at their “Summer of Joiy” booth at HOFEX 2013 this year to speak about New Zealand wines, drinking wine, wine culture in Hong Kong in general and most importantly…the fun side to wine which tends to become lost in amongst the jungle of uniform looking wine products now available on the market.

Chris Archer, winemaker of Joiy – Bottled Happiness, Founder and Managing Director of Archer McRae was present in Hong Kong during HOFEX at the “Summer of Joiy” to explain about how Joiy brings the fundamentals of wine-drinking back to the consumer without the pretentious complex words and packaging…that it should be just simply about fun & enjoyment…brought to the consumer as a beautiful wine contained in a beautiful bottle.

Stephen Quinn blogs about his visit to HOFEX this year:

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