The Crush HK

Love, Savour, Share

When award winning New Zealand winemaker, Chris Archer decided to embark on a new wine project, his aim was to get a great but under-appreciated grape into more of the world’s wine glasses…the result was Joiy. Launched in 2009 and now available in Hong Kong, Joiy (pronounced “Joy”) is a sparkling wine made from 100% New Zealand grown Riesling grapes from the Waipara region in the South Island.

當年屢獲殊榮的新西蘭釀酒師Chris Archer決定開展研發新酒品,他的目標是把一款有潛質卻未被受到重視的葡萄品種帶到世界各地的酒杯中…他成就了Joiy。推出於2009年並現已在香港發售,Joiy(發音為“Joy”)是一款採用100%雷司令葡萄(Riesling)釀造的,  此葡萄品種來自新西蘭懷帕拉地區(Waipara)南部。

Joiy is all about celebration, beauty, sophistication and glamour, developed with passion and loved by all. Joiy breaks the traditional model of wine marketing and displays all that a good Riesling grape has to offer…delicate honey and fragrant floral notes with citrus undertones to balance it all off then a touch of soft bubbles for an added surprise – an intriguing sensation with a touch of sophistication. This is what makes Joiy so special…it is completely unexpected.

以創造者熱情和愛意研發出的Joiy,集喜慶、美麗、精緻和魅惑於一身。她打破了傳統的葡萄酒營銷模式,並把Riesling葡萄最美好的一面無遺地呈現,微妙的蜂蜜與鮮花的芬芳緊緊結合,隱約間以淡淡的柑橘意味平衡酒香,從味覺上綻放出精緻氣泡的細軟觸感,全屬意外之喜。細緻、誘人的純感官享受便是Joiy如此特別的原因,她總是讓人感到驚喜。

The enchanting and upbeat packaging design gives Joiy its storyline, inviting the consumer to enter a new world full of mythical creatures and elements suggesting “Alice in Wonderland” and “The Birth of Venus”. The relatively low alcohol content of 9.5% gives it the added approachability and opens the world of Joiy to a wider audience.

迷人、愉悅的包裝設計賦予了Joiy一個動人故事,帶領您進入全新世界,瞥見如夢幻般的萬物,彷如置身於「愛麗絲夢遊仙境」或「維納斯的誕生」的童話故事之中。Joiy較低的9.5%酒精含量使她更富親和力,與一眾愛美酒的您分享極致喜悅。

Unpretentious, unique and versatile, Joiy is approachable, uncomplicated and totally inviting. Its off-dry characteristics give it versatility to pair with food along the lines of seafood, saltier-style canapes/starters, lightly spiced dishes, creamy cheeses or light goats cheese. People remember it because of exactly what it is – “Bottled Happiness”…there is nothing else like it!

Joiy平易近人、樸實、簡單、迷人。她甜美的特質使其與佳餚的配搭上可更變化多端,如配以海鮮、味道較重的烤麵包或前菜、輕盈的香辣菜餚、芝士或羊奶芝士。她的影子將深深烙印在您的心裡,因為她便是如此獨一無二的「瓶裝幸福」!

To order Joiy, please click here.

Joiy

Bottled Happiness

 

Joiy

Joiy Has been awarded the Wine Luxe Top 100 wines

Silver Award at the Hong Kong International Wine Challenge 2013 – A Challenge With Chinese Cuisine

Bronze Award at the Hong Kong International Wine Challenge 2013 – A Cool Climate Collection

 

Joiy is now available from The Crush – Hong Kong Online Wine Store.
Joiy現已在香港葡萄酒商店The Crush發售。
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